“laims of quick and easy profits, when accompanied by statements indicating that no experience is necessary to be successful (i.e., earn money), and/or that significant money can be earned without significant effort (e.g., ‘9 minutes a week’), only contribute to the message that earning money can be done without putting in the requisite time and effort,” according to the decision. The self-regulatory program recommended that the advertiser discontinue any express or implied earnings claims, and refrain from making any claims that earning a profit using Personal Finance is quick and/or easy and can be accomplished in “9 minutes a week.” However, the data came from a higher-priced program rather than from Personal Finance, ERSP noted, and the net profits touted in the article were based on different amounts and types of trades. But when you sign up for Personal Finance right now, it’s yours entirely free of charge”).īeginning with the earnings claims, ERSP found that reasonable consumers could interpret the claims to mean they will earn money by subscribing to Personal Finance, and the self-regulatory body questioned the documentation provided by the advertiser to back up the claims.įor example, the advertiser submitted articles documenting the prior success of trades recommended by Jim Fink’s materials.
The self-regulatory body reviewed four categories of claims: earnings claims (“Give me 9 minutes a week and I guarantee you $67,548 a year” and “Look how easy it is to collect thousands of dollars in ‘free money’ every month”), risk-free claims (“And that’s why selling options is about the closest you can get to never losing money investing” and “Try it now at no risk, just click the button below”), testimonial and customer success claims (“‘I was able to build my portfolio to $2M+…’ – Glenn C.”), and pricing (“These prices are the lowest we’ve ever offered for access to my options trading strategy” and “I’ve charged nearly $1,500 for access to this information in the past.
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